The mark consists of the literal element consisting of the letters "G" "F" "C" and "F" and the words "GLUTEN FREE CASEIN FREE BUILDING BLOCKS FOR LIFE" and a design element consisting of two sets of two three-dimensional blocks stacked one set of two on top of the other set of two, each block bearing a letter "G", "F", "C", or "F", positioned above the words "GLUTEN FREE CASEIN FREE" which, in turn, are positioned above the phrase, "BUILDING BLOCKS FOR LIFE", wherein the letters "G", "F", "C" and "F" each appear in the color white, and the blocks upon which the letters "G" and "F" appear are colored mango yellow and candy apple red, respectively, with white colored outlined sides, and the blocks upon which the letters "C" and "F" appear are colored lime green and Caribbean blue, respectively, with white colored outlined sides, and wherein further the words "GLUTEN FREE" appear in the color mango yellow, the words "CASEIN FREE" appear in the color lime green, and the words "BUILDING BLOCKS FOR LIFE" appear in the color black. The color white is not claimed as a color feature of the mark and represents background, outlining and shadings and is not part of the mark.