The mark consists of seven gray lines that begin as thin lines and gradually widen as they descend. A bold black "e" covers a portion of the first five (5) gray tines; a bold black "p" is next to the "e" and covers a portion of the first five (5) gray lines stopping at the top of the sixth gray line; a red "i" appears next to the "p" and is broken up so that the color red appears to be part of the gray lines. The "i" starts as a thin line and gradually widens as it descends to the bottom of the first five gray lines; the "dot" of the "i" appears above the top and thinnest of the gray lines and consists of three red rings that loop together; a bold black "c" appears after the "i" and covers a portion of the first five gray lines. The words "Induction Heat Treat Machines" is written in black below the last gray line with the words "By EDMS" appearing in red next to them.