PLACING ADVERTISEMENTS FOR OTHERS, NAMELY, PLACING LISTINGS IN PRINTED DIRECTORIES, DIRECTORY ASSISTANCE DATABASES ACCESSED BY PHONE, AND IN ONLINE DIRECTORIES ACCESSED VIA THE INTERNET AND MOBILE DEVICES; MARKETING SERVICES, NAMELY, PROVIDING CONSUMER MARKETING RESEARCH AND CONSULTING SERVICES BY GENERATING, REFERRING, TRACKING, AND MONITORING LEADS TO BUSINESSES THAT RESULT FROM SUCH LISTINGS IN PRINTED DIRECTORIES, PHONE DIRECTORIES AND ONLINE DIRECTORIES; PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH SEARCH ENGINE, WEBSITE, TELEPHONE, AND INTERNET REFERRAL TRAFFIC ANALYSIS AND REPORTING; MARKETING SERVICES, NAMELY, SEARCH ENGINE, WEBSITE, INTERNET, AND TELEPHONE DIRECTORY LISTING OPTIMIZATION SERVICES, NAMELY, MARKETING DESIGNED TO INCREASE REFERRALS TO PRINTED DIRECTORY LISTINGS, TO WEBSITES OF OTHERS, AND TO ONLINE DIRECTORY WEB PAGES AND DIRECTORY LISTINGS, AND TO INCREASE THE RANKINGS OF THE WEBSITES OF OTHERS THROUGH SEARCH ENGINE, WEBSITE AND INTERNET REFERRAL TRAFFIC ANALYSIS AND REPORTING; SEARCH ENGINE, WEBSITE, AND INTERNET MARKETING SERVICES, NAMELY, CONSULTING SERVICES IN THE FIELD OF CONSUMER MARKETING USING SEARCH ENGINE, WEBSITE AND INTERNET ANALYSIS; TELEPHONE DIRECTORY ASSISTANCE SERVICES