The mark consists of a graphic with an orange background on which the words "SAFARI CUP COFFEE" are shown one on top of the other, with the word "CUP" sitting on a saucer with three vertically-placed separated arrows with green and brown tips and brown vertical stick-like lines extending from the bottom of the orange in the mark through the top of the orange in the mark, with all words in capital letters horizontally placed and running the width of the orange background, with the letters in bold black with a green outline, and the middle word "CUP" in more of a graphic with the "U" of cup looking like a cup filled with coffee that appears in the color black, and a saucer; the cup is below the word, with the word "CUP" and the saucer in white with a brown outline, and the bottom word "COFFEE" similar to the word "SAFARI" in bold black with a green border around the letters, all of which is shown imposed on a white background.