The mark consists of two grey and blue-grey colored shot glasses, which are filled with a brown colored liquid, and a black bottle next to the words "HARLEM" and "CALL THE SHOTS" appearing before a grey-colored ornamental design on a black background. Above the word "HARLEM" is a decorative grey and black design with four perpendicular spear points of equal length extending beyond the edges of a central circle; in the middle of the circle is a red letter "H" shadowed by a grey letter "H". On the bottle are the words "HARLEM", "SERVE ICE COLD", "KRUIDEN LIQUEUR", and "IMPORTED" in white lettering inscribed in the middle of a stylized red letter "H" that is shadowed by another stylized red letter "H"; the decorative grey and black design is again shown above the word "HARLEM" on the bottle; the same grey-colored ornamental design that is shown in the background appears behind the text on the bottle.