The mark consists of a square containing the portrait of a man, scroll designs and stars. The square is outlined in a frayed gray edge. The designs and portrait in the square are brown and white. The word "DIPLOMATICO" is at the top of the square in white. The phrases "IMPORTED VENEZUELAN RUM" and "RUM BLANCO" are in brown beneath the portrait. Beneath the square containing the portrait is the word "DIPLOMATICO" in orange and white. Below the word "DIPLOMATICO" is the phrase "RESERVE BLANCO" in orange. Beneath "RESERVE BLANCO" is the phrase "ULTRA PREMIUM IMPORTED RUM" in orange sandwiched between two scroll designs in orange. Beneath the phrase "ULTRA PREMIUM IMPORTED RUM" is an orange rectangle with a white outline along the inside edge containing the wording "ULTRA SMOOTH- MELLOWED TO PERFECTION IN SMALL CASKS" in white.