The mark consists of a silhouette front view of a cat sitting on hind legs in black. To the right of the cat are the words "Bastet's Kindle" in stylized black script with red shadow and consisting of two lines, the first line containing the word "Bastet's" with the bottom left corner of the letter "B" merging with the cat's lower left hind leg, and the second line consisting of the word "Kindle" with the "K" in "Kindle" aligning approximately with the "s" in "Bastet's" on the line immediately above.