Application service provider (ASP) featuring software for use to assist a user in visualizing how a ring, a piece of jewelry, a jewelry setting, a diamond or other precious gemstone may look on the user; Application service provider (ASP), namely, hosting computer software applications of others; Application service provider featuring software for providing an on-line database in the field of transaction processing to upload transactional data, provide statistical analysis, and produce notifications and reports; Computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking featuring social media and topics on jewelry and fashion accessories; Computer services, namely, hosting and maintaining an on-line web site for others to learn about rings, jewelry, jewelry settings and diamonds to assist users visualization of how jewelry looks on the user; Computer services, namely, providing search platforms to allow users to request content from and receive content to a mobile device; Computer software design; Computer software development in the field of mobile applications; Designing and developing computer game software and video game software for use with computers, video game program systems and computer networks; Designing and developing webpages on the internet; Developing and updating computer software; Hosting an online website featuring online information in the field of diamonds, jewelry and custom made jewelry; Installation and maintenance of computer software; Installation, maintenance and repair of cell phone related software; Providing a secured-access website that gives registered Internet networked institutions the ability to upload, view, copy, print, download and share documents and images for the purposes of conducting consumer-driven transactions; Providing a web site featuring technology that enables internet users to create, bookmark, annotate, and publicly share data; Providing a web site that gives computer users the ability to upload, exchange and share photos, videos and video logs; Providing on-line non-downloadable software for a user to virtually try on a diamond; Providing temporary use of a web-based software application for a user to virtually try on a ring, a piece of jewelry, a jewelry setting, a diamond or other precious gemstone, or a combination thereof; Providing temporary use of on-line non-downloadable software for to assist a user in visualizing how jewelry looks on the user