The mark consists of the term, "BOBBYBULLSEYE" in orange outlined in yellow, above the design of three concentric circles beginning with the outer circle in green, the middle circle in red, and the inner circle in yellow filled with thick, dripping purple liquid; emerging from the inner yellow circle is the top half of a white skeleton clad in a torn black top, with two outstretched white arms with hands wearing black gloves and holding black handguns outlined in gray; the white skull of the skeleton has black detailing, a black mouth, white teeth, black nose, black eyebrows, black eye sockets, and red, white and black eyes; a black rectangle outlined in gray and containing the wording, "HAD IT - SHOOT IT" in gray in the center, runs diagonally across the bottom of the green and red circles, just below the yellow circle.