The mark consists of the following: a tan rectangle with the word "HERSHEY'S" appearing in silver block letters on a maroon background within a smaller rectangle followed by the word "BLISS" in stylized gold letters with brown shading. Below are three square-domed brown candies. The left candy is a cut-away, the center and right candy are whole. The left side of the rectangle shows vertical interlocking curled lines design in the color tan and the words "Milk Chocolate with a Meltaway Center" on a wide ribbon of brown; to the right of the rectangle is a narrower ribbon of brown with stylized stars with vertical interlocking curled lines design in the color brown. The matter shown in dotted lines shows positioning of the mark and is not part of the mark .