Providing fitness services, namely, arranging and conducting fitness training programs that simulate sword play; fitness services, namely, arranging and conducting physical fitness events, competitions and games to promote health and fitness through sword play; educational services, namely, arranging and conducting classes to develop skill and discipline in the art of sword play; arranging and conducting educational demonstrations in the field of sword play skill and discipline and to develop personal development and behavior modification; entertainment services incorporating both original and popular fantasy media elements, namely, arranging and conducting youth sporting events, namely, sword play competitions to promote youth fitness and personal development; providing information via a website in the field of sword play athletic sporting events incorporating both original and popular fantasy media elements; conducting and organizing community sporting events and entertainment exhibitions in the nature of sword play competitions incorporating both original and popular fantasy media elements