The mark consists of the word "Monterey" on the first line with an upper case "M" and smaller capitalized letters for the remaining part of the word "onterey". The second line consists of the word "Local" with a larger upper case "l" and the remaining "ocal" in capitalized letters and smaller in size than the first letter. On the left side of the word "Local" is a Portuguese Waterdog which is peeking out from the left hand side of the "L" looking directly forward. The dog appears to be smiling with his tongue hanging out. The words "The Official Local's Guide" appears as a third line in smaller upper case letters as a bottom line.