The mark consists of a narrow brown strip bearing the words "COLLARS LEADS HARNESSES" in lighter brown above a photo of a dog's head and shoulders. The dog's neck is white, and the dog's face contains shades of black, white and brown. The dog is wearing a dark brown collar with multi-color circle designs in alternating color patterns of magenta, orange and purple, and the collar has a silver leash attachment. The background behind the dog's head is blue with multi-color circle designs in alternating color patterns of dark brown, magenta, orange, purple, green, teal blue and turquoise. Below is a brown strip bearing the words "DOG GONE IT" in blue-green, above a strip consisting of a multiplicity of colored vertical stripes in shades of green, magenta, orange, brown, white, blue-green and teal blue.