The mark consists of wording and designs among a circular logo. The outer circle of the design is green and is broken in places. The wording "IMPERIAL IPA" appears in green between breaks in the bottom of the outer circle. Inside that circle, there is a wider, orange circle that contains more wording. The wording "FAT HEAD'S" appears in green lettering with clear outlines at the top portion of the orange circle. The wording "HOP JUJU" appears in yellow lettering with no outlines at the bottom portion of the orange circle. To the left and right of "HOP JUJU", there are three yellow, circular dots on each side. Inside the orange circle, there is a clear ring and then finally one more yellow circle at the center of the mark. The yellow circle is mostly background behind a stylized face of a balding fat man wearing black sunglasses. The man is made up to look like a caveman or tribesman king. The lines of the man's head, face, hair, and mustache are black and the man's face itself is pink, but his face has red, orange, and yellow paint or tribal tattoo designs. The man has hair pulled to the top of his head, which is tied into a ponytail bunch and affixed with green hops buds/cones. The man also wears a silver crown or ring that has silver gem-like designs resembling hops cones. The man also has a bunch of green hops around his neck. Within these, there are several tribal "juju" idol masks in red, brown, and purple. All other white in the mark represents transparent background space.