The mark consists of on top are three Traditional Chinese Words, " Ba Wang Ji" in dark red color. The Chinese characters "Ba Wang" together means "King" or "Emperor"; and the Chinese character "Ji" means "Chicken". These words are all in specially designed font. Below the Chinese characters are the English words, "The Noodle Island", which appear in dark black. The letter "T" in the word "The", the letter "N" in teh word "Noodle" and the letter "I" in the word "Island" are all capitalized. All the words are in specailly designed font. On the right side of the words are two chicken, with the chicken combs and points in pink. The other parts of the chicken are all in black and white. The chicken on the left is holding her head up and her beak open toward the upright sky, while the one on the right is holding her head and beak towards the ground. A long line was beneath the words and chicken. Under that line are the smaller words, "chicken & noodles", in Arial font in which NONE of the letters is captalized or Italic.