The mark consists of the words "JOE OCHOA ROOFS & EVEN MORE" in a blue and black stylized font surrounded by a design of a house scene with workmen. The house scene consists of a red house with brown, white and yellow windows, green and black window shutters, a gray, red, and yellow chimney, a white yellow and gray door and a gray roof. The scene contains green grass beneath the house and a blue and light blue sky about the house. One workman is depicted in red, black, gray and tan with a black hammer on top of the house, the other is depicted in red, black, gray and tan with a brown ladder.