The mark consists of the words "Outdoor Joe's" in a fanciful lettering appearing in the upper left-hand corner in the color red outlined in black. In the background and sitting on the right-hand side of the drawing is a caricature consisting of a tree with the leaves being outlined in black and filled in with green and the trunk appearing in the color brown with black lines to create the appearance of bark. A caricature of a hillbilly fisherman is shown reclining against the tree. The fisherman's hat is tan with a red band and outlined in black; his hair appears in the color black; his face is flesh-colored; his shirt appears in the color red; his bib overalls appear in the color blue; his boots appear in the color brown and are all outlined in the color black to add definition. The fisherman holds a weed with a red bud in his mouth and in his hands he is grasping a fishing pole with a brown handle and black pole and string and on the end of the fishing string is the caricature of a fish appearing in the color green blending to yellow with black outlining for definition of the fish's features.