The mark consists of the title "Pragmatic Marketing Framework" with its accompanying grid pattern design. The mark consists of a single center line with seven columns of boxes containing wording above and below the center line. On the far left of the center line the word "STRATEGIC" appears. On the far right of the center line the word "TACTICAL" appears. The first column contains three boxes above the center line with the wording "Distinctive Competence", "Market Research", and "Market Problems" in the boxes, from top to bottom. The wording appearing on the center line in the first column is "Market Analysis". Below the center line in the first column are two boxes with the wording "Technology Assessment", and "Competitive Analysis" in the boxes, from top to bottom. The second column contains three boxes above the center line with the wording "Market Size", "Product Performance", and "Operational Metrics" in the boxes, from top to bottom. The wording appearing on the center line in the second column is "Quantitative Analysis". Below the center line in the second column is one box with the wording "Win/Loss Analysis" in the box. The third column contains four boxes above the center line with the wording "Business Case", "Pricing", "Buy, Build or Partner", and "Product Portfolio" in the boxes, from top to bottom. The wording appearing on the center line in the third column is "Product Strategy". Below the center line in the third column is one box with the wording "Innovation" in the box. The fourth column contains four boxes above the center line with the wording "Positioning", "Sales Process", "Market Requirements", and "Product Roadmap" in the boxes, from top to bottom. The wording appearing on the center line in the fourth column is "Product Planning". Below the center line in the fourth column are three boxes with the wording "User Personas", "Use Scenarios", and "Release Milestones" in the boxes, from top to bottom. The fifth column contains four boxes above the center line with the wording "Marketing Plan", "Customer Acquisition", "Customer Retention", and "Launch Plan" in the boxes, from top to bottom. The wording appearing on the center line in the fifth column is "Program Strategy". Below the center line in the fifth column are four boxes with the wording "Buyer Personas", "Success Stories", "Thought Leaders", and "Lead Generation" in the boxes, from top to bottom. The wording appearing on the center line in the sixth column is "Sales Readiness". Below the center line in the sixth column are four boxes with the wording "Channel Training", "Collateral & Sales Tools", "White Papers", and "Competitive Write-Up" in the boxes, from top to bottom. The wording appearing on the center line in the seventh column is "Channel Support". Below the center line in the seventh column are four boxes with the wording "Presentations & Demos", "'Special' Calls'", "Event Support", and "Answer Desk" in the boxes, from top to bottom.