MACROTARGETING - Trademark Details
Status: 602 - Abandoned-Failure To Respond Or Late Response
Serial Number
77689023
Word Mark
MACROTARGETING
Status
602 - Abandoned-Failure To Respond Or Late Response
Status Date
2010-01-05
Filing Date
2009-03-11
Mark Drawing
4000 - Standard character mark
Typeset
Law Office Assigned Location Code
L70
Employee Name
BUTLER, MIDGE FAE
Statements
Goods and Services
Macrotargeting is the application of consumer or business-to-business targeting data to segmentable mass media. Targeting data could include but is not limited to demographics, psychographics and behavioral. Segmentable mass media refers to any media platform where either more than one target segment can be addressed with customized messages simultaneously or, one or more target segments can be isolated from the entire universe and addressed separately. "Addressed" means "sent a marketing message"
Pseudo Mark
MACRO TARGETING
Classification Information
International Class
35 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2009-03-16
Primary Code
035
Correspondences
Name
RICHARD W. KAUFMAN
Address
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Trademark Events
| Event Date | Event Description |
| 2009-03-16 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| 2009-03-17 | NOTICE OF PSEUDO MARK MAILED |
| 2009-06-02 | ASSIGNED TO EXAMINER |
| 2009-06-09 | NON-FINAL ACTION WRITTEN |
| 2009-06-09 | NON-FINAL ACTION E-MAILED |
| 2009-06-09 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| 2010-01-05 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE |
| 2010-01-05 | ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND |
