The mark consists of dark green background in the black outlined oval. A cartoon fish that is blue in color with light blue, blue, and white fins. The mouth is open on the cartoon fish which is facing to the left. The cartoon fish has four sharp, pointy teeth and an eye showing in white and outlined in black color. The cartoon fish is chasing a smaller fish also facing to the left. The smaller fish is yellow color with green and black stripes, a blue lip, white and black eyes, and black hooks. The words "RIPPN-LIPS TACKLE CO. HELPING THE FISHING WORLD CATCH FISH, ONE LIP AT A TIME" and "WWW.RIPPN-LIPS.COM" are in cursive writing and white color with a light blue shading.