The mark consists of a black pig with a white wicked eye and a black tail. He holds a black cleaver in his left hand, which is held in front of his chest, and in his right hand he holds red (in three varying shades) sliced sausage on white paper held-up at shoulder-height. The pig wears a white butcher's hat and a white apron. The image of the pig sits on a yellow square and below the image is the name of the company: "WICKEDELI" (which is in red). There is also white: between the sausage slices, in the circle of the cleaver and surrounding the image between the yellow border and the yellow square. The entire logo is further defined by a final yellow border surrounding all images and colors listed above. The font created for the word "WICKEDELI" is specific to the logo.