providing on-line non-downloadable communications software for connecting mobile devices, namely, smart phones, to customer relationship management (CRM) database information to allow read, write and edit functionality; providing on-line non-downloadable computer application software for mobile phones; providing on-line non-downloadable computer software for use in customer relationship management (CRM); providing on-line non-downloadable computer software, namely, an application allowing sales and field service employees to update and receive data stored in an enterprise's computer databases in real time, using a mobile device, with full telephony integration with the telephone and/or software features of the mobile device