The mark consists of the words "HARDCORE"and "Pursuit" is in bold red print. There is a black, white and gray fish coming out of the word "HARDCORE" at the top of the logo. There are also white and black deer antlers coming out of each end of the word "HARDCORE". The word "HARDCORE" also has black and white barbed wire weaving through the letters and wrapped through the deer antlers. There is also a black and white fly fisherman over the bottom right corner of the word "HARDCORE" with a white fly rod underlining the word "HARDCORE". The word "Pursuit" is also red with a gray shadow behind the lettering. There is a black and white arrow with a red tip on the white feathers through the letter "P" in "Pursuit". The background of the mark is black.