Marketing, promotional and advertising services provided by print, audio, video, digital and via mobile telephone connections; promoting activation and usage of payment cards for financial institutions; promoting the sale of the goods and services of others by means of providing discounts and coupons on goods and services of others, loyalty, rewards, and incentive schemes, promotional contests, sweepstakes, electronic offers, rebates, value added offers and incentives, all of the aforementioned services being for promotional and/or advertising purposes