The mark consists of the design of a black rabbit depicted with a red cross stitching detail along its back and ending into its red button nose, a silver piercing hoop at its right ear, a scull and crossbones patch on left hind leg, a red heart on white patch stitched in white detail on the left side of its chest, a red stitching in left front and left back paw, the stylized black word "ZAIA" depicted along the rabbit's vertebrae. A white button with red cross stitching is depicted above the letter "I" of the word "ZAIA".