The mark consists of a statement in a sans serif font (Frutiger) which increases in thickness and changes in color with each capitalized word. The connecting word then has a consistent appearance and is the thinnest font. The first word Laughter is Frutiger Light and outlined in red followed by the word then in Frutiger Condensed Light. The word Learning is Frutiger Roman and outlined in orange followed by the word then in Frutiger Condensed Light. The word Confidence is Frutiger Bold and outlined in green followed by the word then in Frutiger Condensed Light. The word Mastery is Frutiger Black and outlined in blue. The word then is Frutiger Condensed Light and not outlined in a color.