The mark consists of an oval shape with gold background, a purple inner border, then a dark blue outer border, followed by an additional white border. Tru Flavaz resides in the middle of the shape resting mainly on the gold background with the cross of the T extending into the purple border and onto the dark blue border. The Z on Tru Flavaz is large with an organge color and dark blue outline. Other letter of Tru Flavaz are white with dark blue outline. A flame sits over the Z extending outside the shape, just above the motto. The motto sits on top of the shape with the flame dividing the words IN and ITS. The flame has a dark blue outline. Products and services are listed in the purple border. .