The mark consists of the terms "Beaver Luminescers" in black. Below that in a smaller black font are the terms "U.V. Energized Light-Emitting Organic Compounds". A multi-colored band is beneath the terms with the colors blue, fading into green, fading into yellow, fading into gold, fading into orange, fading into red, from left to right. Above the terms is a black rectangle. A right-angle arrow begins outside the rectangle, angles at the border of the rectangle, and ends up pointing upward in the upper right corner of the rectangle. The base of the arrow is in the color magenta, fading into violet, fading into blue, fading into green, fading into yellow, fading into gold, fading into orange, and moving in the upward point. The background is white.