The mark consists of a rectangle outlined in black, with white fill and rounded corners, containing a smaller black rectangle with rounded corners. The smaller rectangle rests within the bottom two-thirds of the larger rectangle. The Greek mythological primordial Titan, Atlas, is outlined in white and centered within the smaller black rectangle. Atlas is facing left with his head down, kneeling on his right knee, with his left leg in a squat position, and arms fully extended overhead supporting the earth. The earth extends to the upper portion of the larger rectangle, and is outlined in white on the lower half and black on the upper half. The word "ATLAS" is centered over the earth in large white font with a black outline and the Atlas figure is kneeling on a white line that extends across the bottom portion of the black rectangle, the exact length of the word "ATLAS" above. The word "NUTRICEUTICALS" is centered below the white line in white font.