Promoting the goods and services of others by operating an electronic cash register receipt database that allows retailers to provide customers with truncated receipts that customers can use to obtain detailed information regarding the transaction through a global computer network; providing on online database of detailed information of specific retail transactions; providing an online database of detailed information regarding specific retail transactions, namely, goods and services covered by the transaction, payment amount, and time and date of the transaction; retail services, namely, offering consumers truncated printed cash register receipts and access through an electronic computer network to detailed purchase information corresponding to such receipts; promoting public awareness of environmental issues relating to limiting use of paper and ink; promoting the goods and services of others through a global computer network; promoting the goods and services of others via an electronic computer network