Advertising services; promoting the goods and services of advertisers; tracking and measuring consumers' purchasing response to online advertising; tracking advertising-resulting purchase transactions at the point-of-sale of the advertisers; establishing a causal relationship from online advertising responses to point-of-sale purchase transactions in order to properly charge advertisers with a commission fee for each resulting sale due to advertising effort; Providing incentive award programs to consumers through the issuance of cash back rewards, charitable donations, or consumer credit for each advertising-resulting purchase made; developing promotional campaigns for businesses and advertisers; information services in the fields of business and advertising; distributing and disseminating advertising materials and advertising messages regarding the goods and services of third parties on computer networks, tele-communications networks, and the Internet; but excluding: any radio, television, or broadcast media related software, hardware, reports, databases, surveys, measurements, calculations, ratings, estimates, research, determinations, or reporting; any radio television, or broadcast media related consumer survey analytics; any calculation of specific metrics to quantify the levels of interaction between consumers and radio, television, or broadcast media; any radio television or broadcast media related market, consumer or business research; any radio, television, or broadcast media related surveys; any collection, determination and measurement of radio, television, or broadcast media related consumer demographics, behavior, trends, geographics, perceptions, preferences, exposure, ratings, engagement, and loyalty; and any other goods or services related to radio, television, or broadcast media

Application service provider featuring software for providing an on-line database and system in the field of point-of-sale transaction tracking to provide real-time advertising information collection, presentation, syndication, exchange and distribution, to upload ad-resulting transactional data, matching users' response to online advertising and transaction records and establishing causal relationship between these data points, to provide statistical analysis, and produce notifications and reports, and to generate or settle advertiser billing, consumer incentive rewarding and partner revenue share matters; providing an on-line secure technology platform, namely, on-line facilities for enabling commerce-based information exchange in the nature of real-time interaction with other computer users regarding the integration of advertisers' online advertising with consumer transaction processing; providing temporary use of non-downloadable computer software featuring a commercial information business directory that features print and online directories, listings and search results, that allows businesses and advertisers to generate purchasing customers; providing temporary use of non-downloadable computer software to allow users to accept or take an online advertisement and for the provider to monitor and track user purchase responses to online advertisement; providing temporary use of non-downloadable computer software for generating reports and business intelligence, and for managing advertiser billing, consumer incentive, and partner revenue share distributions, and for engaging merchants and consumers based on their respective use of the advertising system and resulted transactions at point-of-sale to maximize merchant return-on-investment on their advertising cost as well as facilitating consumers to find the best offers around them; but excluding: any radio, television, or broadcast media related software, hardware, reports, databases, surveys, measurements, calculations, ratings, estimates, research, determinations, or reporting; any radio television, or broadcast media related consumer survey analytics; any calculation of specific metrics to quantify the levels of interaction between consumers and radio, television, or broadcast media; any radio television or broadcast media related market, consumer or business research; any radio, television, or broadcast media related surveys; any collection, determination and measurement of radio, television, or broadcast media related consumer demographics, behavior, trends, geographics, perceptions, preferences, exposure, ratings, engagement, and loyalty; and any other goods or services related to radio, television, or broadcast media