The mark consists of a circle bordered around its perimeter by gold depicting a plate with a white face, the number "12", in black, at the 12 o'clock position, the number "3", in black, at the "3" o'clock position, the number "6", in black, at the "6" o'clock position, the number "9", in black, at the "9" o'clock position, with a second circle whose perimeter is below the aforementioned numbers which is orange from the "12" to "3" o'clock position, red from the "3" to the "6" o'clock position, cream from the "6" to the "9" o'clock position and yellow from the "9" to the "12" o'clock position, with the center of the circle displaying the wording "ARTISINAL PREMIUM CHEESE" around an oval-shaped design showing sheep in front of a barn, with a curved line appearing beneath the wording "PREMIUM CHEESE" and an oval-shaped border surrounding all of the aforementioned; the center circle area of the mark also contains designs of various cheeses and condiments in the colors cream, orange, white, yellow, green, brown, blue, and red; in the lower-left quadrant of the plate design perimeter, the wording "Start your cheese plate with young mild goats, double or triple crèmes or bloomy rind cheeses.", "suggested beverage pairings:" and "Light White Wine, Champagne, Pilsner Beers" appears in the colors black and pink above and to the left of three partially filled beverage glasses in the colors cream, yellow, white and black, with the wording "Start Here" appearing in the color white on a pink left-pointing arrow design; in the upper-left quadrant of the plate design perimeter, the wording "The next type of cheese should be soft to semi-firm, like a mild cow, an aged goat or a sheep milk cheese. Be sure to alternate milks and textures to create a contrast between cheeses around your plate." "suggested beverage pairings:" and "Light Red Wine, Rose Wine, Lager Beers" appears in the colors black and pink above and to the right of three partially filled beverage glasses in the colors red, brown, white, and black; in the upper-right quadrant of the plate design perimeter, the wording "Your next cheese can become stronger, bolder and nuttier like hard mountain, long-aged cheddars and mild washed rind ("Stinky") cheeses." "suggested beverage pairings:" and "Red Wine, Lambic Beers and Ales" appears black and pink above and to the left of the design of three partially filled beverage glasses in the colors red, orange, brown, black, and white; in the lower-right quadrant of the plate design perimeter, the wording "To finish, choose cheeses with a bigger presence, such as more assertive washed rind cheeses or a classic blue cheese like Roquefort." "suggested beverage pairings:" and "Dessert Wines, Port, Stout Beers" appear in the colors black and pink above and to the right of the design of three partially filled beverage glasses in the colors brown, red, black, and white.