The mark consists of the letters "IDEAS THAT SPARK" in white in all lower case, superimposed over a mostly blue rectangular background, with arcs and flower desgins appearing both within the rectangular background and above and to its left. The color white appears in the letters "IDEAS THAT SPARK", in two dotted line arc designs within the blue rectangle, and as portions of an alternating blue and white circular arc design above and to the left of the rectangle. The color blue appears in the rectangle and in the flower designs and the circular arc design above and to the left of the rectangle. The color green appears in an arc on the left side of the rectangle behind the letters "e" and "a" of the word "IDEAS", and also in one flower design above the letter "i" in "IDEAS".