The mark consists of the facial profile of the Native American male in an oval, with the words "Chippewa Boots Rugged as the Land they Walk" below the oval. The mark has a tan background. The tan oval has an inner burgundy border and an outer black border. Centered in the tan oval is a facial profile of the Native America male in black and tan. Centered below the facial profile and located at the bottom tip of the tan oval are the words, "CHIPPEWA BOOTS." The word "CHIPPEWA" is burgundy in all capital letters, outlined in tan and then black. The letter "C" in the word "CHIPPEWA" is larger than the rest of the letters of the word "CHIPPEWA" and encompasses the letters "H" and "I" of the word "CHIPPEWA". The word "BOOTS" is in white outlined in black, capital letters and is located directly below, and to the right, of the word "CHIPPEWA". Below the words "CHIPPEWA BOOTS" are the words "RUGGED AS THE LAND THEY WALK" in tan letters.