Retail store and on-line retail store services all featuring toys, games, playthings, furniture, clothing, outdoor toys, play sets, sandboxes, outdoor play sets, sporting goods and equipment, roller skates, in-line skates, toy cars, toy race tracks, toy action figures and play sets, puzzles, dolls, doll accessories, plush toys, educational toys, microscopes, telescopes, binoculars, science experiment kits, nature kits, magic sets, remote control vehicles and toys; retail store and on-line retail store services all featuring dress-up sets, Halloween costumes, books, cassettes, videos, CDs, DVDs, computer and video games, computer and video game consoles and accessories, home and car electronics, baby safety items, baby monitors, humidifiers, vaporizers, laundry detergent, baby food and formula, food, beverages, utensils and accessories; retail store and on-line retail store services all featuring diapers, medicine, skin and hair care products, bedding and room decor, safety gates, safety night lights, rear view mirror attachments, car seats, high chairs, step stools, booster seats, carriages and strollers; retail store and on-line retail store services all featuring bicycles, tricycles, toy motorized vehicles, playpens, portable playpens, play yards and beds for children, bed linen, comforters, pillow cases, rugs, wall paper, swings and bouncers, diaper bags and carriers, bath products and bibs; retail store and on-line retail store services all featuring, pens, paper, crayons, stationery, school supplies, artist supplies, knapsacks, school bags, sports bags, gift cards and gift wrap; Gift registry services; online gift registry services; providing online customer services, namely, enabling online users to create customized shopping lists with personalized customer information to facilitate shopping; web site providing links to gifts, retail shopping information, holiday and occasion information and containing retail and online retail gift shops and gift search capabilities; Promoting the sale of goods and services of others including toys, games, play things, sporting goods, action figures, dolls, bicycles, toy motorized vehicles, baby products, furniture, outdoor furniture, sandboxes, swings, clothing, food, beverages, stationery, art products, computer, video and electronic games, videos, DVDs, movies, books, magazines, strategy guides, computer hardware, computer accessories and electronics through the administration of a customer incentive award and discount program