The mark consists of the wording "CAPTAINZIPLINE.COM" and captain design. The word "Captain," is in gray and the second word "ZIPLINE" (all caps), situated directly below and skewed to show motion, has the "Z" in red at the top of this letter, with a color gradient fading into orange and then yellow as one moves down the "Z" to the bottom of this letter. The "IPLINE" is solid red in color and is nestled in the space between the oblique line of the "Z" and the bottom horizontal line of the "Z". The "Z" is accentuated and dramatically enlarged. Directly beneath the tail end of the "Z" is ".COM" in black. These words are situated to the left of the caricature part of the logo. The caricature is that of a smiling male adventure hero wearing a captain's hat, assuming the position of a zipist, that of sitting in a harness with the legs flexed towards the chest. The hat is blue in color with a black brim and thin line of yellow trim at the brim base; there is a small red emblem on the front center part of the hat. The character has a short-sleeved green shirt, brown shoes with a gray tread pattern; his right hand has hold of the cable, the left is showing a thumbs-up sign. Shorts are obscured by the position of the legs; the knees and lower legs are bare. The harness that attaches the zipist to the cable is dark purple.