Conducting business research in the field of motivation of people and performance of peopleemployed in businesses, including how motivation and performance are affected by incentive and recognition programs and other related strategies in consumer marketing, sales, job safety,productivity, length of service, job performance and quality; conducting business research on the efficacy of people performance management programs, including incentive and recognition programs, internal and external promotion marketing, recognition, noncash awards, and all areas related to the motivation of people employed in business and enhancing business performance through people