The mark consists of a circle bordered around its perimeter by grey depicting a plate with a white face, the number 12, in black, at the 12 o'clock position, the number 3, in black, at the 3 0'clock postion, the number 6, in black, at the 6 o'clock position, the number 9, in black, at the 9 o'clock position, with a second circle whoose perimeter is below the aforementioned numbers which is orange from the 12 to 3 o'clock position, red from the 3 to the 6 o'clock position, cream from the 6 to the 9 o'clock position and yellow from the 9 to the 12 o'clock position, with the center of the circle depicting various cheeses and condiments that include the colors cream, orange, white, yellow, green, brown, blue, red with black and pink text in the perimeter of the plate between the aforementioned numbers suggesting wine, beer and cheese pairings .