The mark consists of eight words arranged graphically, starting with the main identifying brand word "Prokeratin", followed by the "Advanced Hair Care System", which defines the nature of the brand but nevertheless is part of the herein claimed trademark, followed by the end identifying part "Revives Your Hair", which defines the scope of the brand but nevertheless is part of the herein claimed trademark. The complete trademark is "Prokeratin Advanced Hair Care System Revives Your Hair". The colors used are pure black and the PANTONE Hexachrome formula: 6cyan 100magenta 100yellow 5black arranged as such: the first three letters of the word "Prokeratin", respectivelly "PRO", are written in black, the rest of seven letters of the word "Prokeratin", respectively "keratin" is written in the Pantone formula, as described above. The "I" of the word "Prokeratin" is a proprietary styled vectorized shape, slightly resembling the capital letter S, with a black proprietary styled dot, resembling a a styled drop of water. The rest of the text "Advanced Hair Care System Revives Your Hair" is written in pure black.