Computer game software, computer software to provide access to a global communications network, all downloadable from the Internet; Computer game software; Computer game software to provide access to a global telecommunications network; Computer game software to provide access to a computer-generated environment; Computer game software to provide access to a computer-generated environment via a global telecommunications network; Computer game software for multi-access use and interaction with a virtual reality computer-generated environment; Computer software downloadable from the Internet that enables end users to access and interact within a computer-generated environment, allowing users via a global telecommunications network to explore, collaborate and interact with other users, objects and the virtual world around them; Computer software that enables users to create, edit, maintain and publish three dimensional avatars on a computer, and to access and use those three dimensional avatars on a computer, over computer networks and via a global telecommunications network to allow users to explore, collaborate and interact with other users, avatars, objects and within a computer-generated virtual environment; electronic data and electronic code files in the fields of sport, electronic media, entertainment, cartoons and cultural activities; Digital music downloadable from the Internet; Images downloadable from the Internet, namely, in the fields of sport, children's toys, animals, including pets, clothes, musical instruments, cartoons and cultural activities; Downloadable electronic information in the form of electronic publications, namely, magazines, brochures and books in the fields of sports, children's toys, animals, including pets, clothes, musical instruments, cartoons and cultural activities; Ring-tones downloadable from the Internet; digital audio files featuring musical sounds downloadable from the Internet; Text files downloadable from the internet in the fields of sports, children's toys, animals, including pets, clothes, musical instruments, cartoons and cultural activities; Electronic publications downloadable from the Internet in the nature of magazines, brochures and books in the fields of sports, children's toys, animals, including pets, clothes, musical instruments, cartoons and cultural activities; Computer game software downloadable from the Internet; Magnets; Decorative fridge magnets; Magnetic display cards; Magnetic cards for use in games; Mouse mats; Mobile phone accessories, namely, mobile phone covers, mobile phone charms and mobile phone straps