Computer services, namely, hosting and maintaining an on-line web site for consumers to back up phonebook data on mobile phones and use it to create interactions with people inside a building such as convention center, college campus , stadium and such places where people get together. The personal network of friends on the phonebook is is further extended by reaching out to friend's friends. Hence the tag line "Your Phone is Your Network". For Micello, the core services to consumers revolve around the mobile phone to find friends on a map, find stores in a shopping mall on the map, find rooms in a conference center on the map. All these interactions make your mobile phone part of your nertwork. hence the tag loine "Your Phone is Your Network"