The mark consists in part of a design of three children, each child covered by a single blanket. The first child is a boy appearing with a peach face, brown hair, black eyes, a single line smile in black and covered by a red blanket with orange fringe. The second child is a girl appearing with a peach face, red hair in pig-tails, black eyes, a single line smile in black and covered by a blue blanket with dark blue fringe. The third child is a boy appearing with a brown face, black hair, black eyes, a single line smile in black and covered by an orange blanket with red fringe. The color blue also appears in the wording "BLANKET BUDDIES" located below the design of three children. The word "BUDDIES" contains a blue smiley face with dots in the "d" letters to represent eyes with a curved line directly under the "d" letters to form the smile.