precious metals and their alloys; goods in precious metals or coated therewith not included in other classes; jewellery; precious and semi-precious stones; horological and chronometric instruments; clocks and watches; costume jewellery; ornamental jewellery; articles made of precious and semi-precious stones

advertising; business management; business administration; office functions; organization, operation and supervision of loyalty and incentive schemes; the bringing together, for the benefit of others, of a variety of jewellery (including but not restricted to diamond and semi-precious gem stone products such as bracelets, chains, earrings, pendants etc), enabling customers to conveniently view and purchase those products from a retail or wholesale outlet or from a general merchandise catalogue by mail order or by means of telecommunications or through the world wide web