Compilation of database of names of consumers who do not wish to receive unsolicited promotional messages through the mail or other media; maintaining a database registry of names of consumers who do not wish to receive unsolicited promotional messages through the mail or other media; maintenance of consumer do-not-mail, e-mail or otherwise solicit registry information; subscription service providing marketers with names of consumers do-not-mail, e-mail or otherwise solicit files; providing a web site which allows consumers to register to opt-out of unsolicited commercial solicitations; providing a web site which allows consumers to register to receive commercial solicitations from specific marketers; providing consumer information in the field of direct marketing preferences; providing a web site which allows marketers to provide consumers with special offers and benefits based on their interaction with this site