The mark consists of a fanciful Arabic type symbol appearing as a loop resembling the number 9 attached to a horizontal bar; a slanted, vertical poll rises from the center of the horizontal bar and a smooth wave-like curve rises from the right-most edge of the horizontal bar and bends towards the vertical poll. The symbol is colored with a smooth gradient ranging from blue to red. The sequence of colors, from left to right, are blue, purple, orange, yellow, orange, red. Behind the symbol is a large, embossed ring, which is bright gray with a darker shade of gray around the inner and outer edges. Underneath the ring is the word "hailoo", in all lower-case, the stylized letters "hailoo" are the colors white with a gray shadow cast by each letter.