Computer hardware; set-top boxes; computer gaming consoles for use with an external display screen or monitor; remote controls for televisions, set-top boxes, and other devices; computer software for viewing television programs, motion picture films, documents, music, photos, public service announcements, advertisements, and interactive programs, on televisions and video display monitors; computer software enabling viewers to pause, rewind, and fast forward television programs, motion picture films, documents, music, photos, public service announcements, advertisements, and interactive programs; computer software enabling viewers to contribute content to web sites and communicate with one another about television programs, motion picture films, documents, music, photos, public service announcements, advertisements, and interactive programs, while viewing them; computer software enabling viewers to search for, store, personalize, and recommend television programs, motion picture films, documents, music, photos, public service announcements, advertisements, and interactive programs

Advertising services; dissemination of advertising for others via computer and communication networks; dissemination of advertising for others via inclusion with television programs, motion picture films, documents, music, photos, public service announcements, advertisements, and interactive programs; dissemination of television advertising based on viewer preference, viewer selection, and viewer behaviors; provision of advertisements personalized to the individual viewer, viewer preference, viewer selection, and viewer behaviors; promoting the goods and services of others by providing hypertext links to the web sites and e-commerce sites of others; promoting the goods and services of others by advertising interactive links on television programs and other televised content to the web sites and e-commerce sites of others; ecommerce services, namely, marketing of consumer products and services for others; facilitation of purchases via computer and communications networks, namely, providing secure integrated tracking and management of commercial transactions via computer and communications networks; facilitation of purchases via computer and communication networks, namely, billing for others via computer and communication networks; promoting the goods and services of others by providing hyperlinks to web sites of others featuring a wide variety of products and services for purchase, including consumer goods; promoting the goods and services of others by providing interactive links through which customers can make direct purchases of products directly from television, and direct connection from television to vendors and brands, for a wide variety of products and services for purchase, including consumer goods; providing real time interactive marketing opinion polling of individuals through televisions, mobile devices, and networks in relation to television programs, motion picture films, advertisements, documents, music, photos, public service announcements, advertisements, and interactive programs; providing incentive award programs for viewers of television programs, motion picture films, advertisements, documents, music, photos, public service announcements, advertisements, and interactive programs to promote the sale of goods and services of others; providing customer incentive award programs to promote the sale of products and services of others; providing incentive award programs for customers who purchase products and services via interaction with television programs, motion picture films, documents, music, photos, public service announcements, advertisements, and interactive programs, displayed on a television, mobile device, or other network-connected display, all to promote the sale of products and services of others; consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of frequent buyer program that allows members to redeem awards for products and services via interaction with television programs, motion picture films, documents, music, photos, public service announcements, advertisements, and interactive programs, displayed on a television, mobile device, or other network-connected display; promoting the goods and services of others by providing recommendations for individual viewers in relation to television programs, motion picture films, documents, music, photos, public service announcements, advertisements, and interactive programs, based on an individual's stated preference, past buying and viewing habits, and other indications of potential interest; promoting the goods and services of others by providing recommendations for individual viewers based on personal play lists and play lists suggested by friends, family and social networking

Broadcasting of television programs, motion picture films, music, public service announcements, advertisements, and interactive television programs, interactive motion picture films, and interactive musical videos via Internet protocol and communication networks; broadcasting of television programs, motion picture films, music, public service announcements, advertisements, and interactive television programs, interactive motion picture films, and interactive musical videos, for viewing on televisions, computers, gaming consoles, and mobile devices; television broadcasting services featuring viewing on demand of television programs, motion picture films, documents, music, photos, public service announcements, advertisements, and interactive television programs, interactive motion picture films, and interactive musical videos; television broadcasting services featuring interactive functions enabling viewers to retrieve information about and make purchases of products and services displayed as part of the broadcast; television broadcasting services featuring programming and commercials personalized to individual viewers

Distribution and syndication of television programs, motion picture films, interactive television programs, interactive motion picture films, and interactive musical videos, via Internet protocol and communication networks; distribution and syndication of television programs, motion picture films, interactive television programs, interactive motion picture films, and interactive musical videos, for viewing on televisions, computers, gaming consoles, and mobile devices; entertainment services, namely, providing a personalized television, movie, and music program guide based on personal play lists and play lists suggested by friends, family and social networking; providing web sites where users can post recommendations for television programs, motion picture films, documents, music, photos, public service announcements, advertisements, and interactive television programs, interactive motion picture films, and interactive musical videos; providing web sites featuring television programs, motion picture films, video clips, music, photos, interactive television programs, interactive motion picture films, and interactive musical videos; providing web sites featuring entertainment information in the field of audio clips, video clips, musical performances, musical videos, film clips, and photographs; providing web sites featuring information about interactive television

Providing temporary use of online non-downloadable computer software for viewing television programs, motion picture films, documents, music, photos, public service announcements, advertisements, and interactive programs, on televisions and video display monitors; providing temporary use of online non-downloadable computer software enabling viewers to pause, rewind, and fast forward television programs, motion picture films, documents, music, photos, public service announcements, advertisements, and interactive programs; providing temporary use of online non-downloadable computer software and enabling viewers to contribute content to websites; providing temporary use of online non-downloadable computer software enabling viewers to search for, store, personalize, and recommend television programs, motion picture films, documents, music, photos, public service announcements, advertisements, and interactive programs; providing temporary use of online non-downloadable software allowing web site users to post owner originated, third party, and visitor contributed entertainment content featuring audio clips, video clips, musical performances, musical videos, film clips, and photographs