(Based on 44(e)) Advertising and publicity services; promoting the goods and services of others by the issuance of trading stamps; business management analysis and business consultancy; marketing research; retail store services and wholesale store services in the field of sporting goods; retail store services and wholesale store services in the field of toys, dolls, and game machines; retail store services and wholesale store services in the field of video games; retail store services and wholesale store services in the field of optical discs, ROM cards, ROM cartridges, CD-ROMs, DVD-ROMs and other storage media recorded with programs for video games; retail store services and wholesale store services in the field of game machine apparatus, namely, controllers, joysticks, memory cards and other parts and fittings for consumer video games; retail store services and wholesale store services in the field of hand-held games with liquid crystal displays; retail store services and wholesale store services in the field of programs for hand-held games with liquid crystal displays; retail store services and wholesale store services in the field of optical discs, ROM cards, ROM cartridges, CD-ROMs, DVD-ROMs and other storage media recorded with programs for hand-held games with liquid crystal displays; retail store services and wholesale store services in the field of parts and fittings of hand-held games with liquid crystal displays; retail store services and wholesale store services for card games, dolls, go games, Japanese playing cards also known as Utagaruta, Japanese chess also known as Shogi games, dice games and dice cups, Chinese checkers, chess games, checkers sets, magic kits, dominoes, playing cards, Japanese playing cards also known as Hanafuda, Mah-jong sets, and billiard equipment; retail store services and wholesale store services in the field of musical instruments and records; retail store services and wholesale store services in the field of photographic machines and apparatus and photographic supplies; retail store services and wholesale store services in the field of clocks, watches, spectacles, eyeglasses and goggles; on-line retail store services featuring downloadable computer games and video games; retail computer and video game store services; (Based on Use in Commerce) and (Based on 44(e)) operating an on-line shopping site in the field of computer games and video games; providing an on-line searchable database featuring video games available for purchase; providing consumer product information about the goods of others via the global computer network; customer loyalty services and customer club services for promotion of video games and computer games; providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent purchases