The mark consists of the words "POOCH IN THE PUB," which consist of letters outlined in red and black, with the top of the word "POOCH" being orange and fading into light yellow at the bottom and the words "IN THE PUB" being orange at the bottom and fading into light yellow at the top. A black and white dog, with a green bandana around its neck on which the words "Project POOCH" appear, is located in the center of the mark. The words "Project POOCH" are white. The dog is located inside a red circle with orange rays appearing behind the dog. The red circle has a black circle and orange circle surrounding it. The outer circle of the mark consists of an orange circle, a black circle, and a brown circle where the words "POOCH IN THE PUB" appear. In the brown circle, there are two tan barley and wheat plants and six hops plants that are mint green, green, and forest green in color .