The mark consists of the words "CUFU KIDS" in stylized design, beneath a stylized depiction of four children. The color Light Green appears in the baseball cap, tank top, and shoes of the first child, the t-shirt of the third child, as well as the background grass. The color Dark Green appears in the trim of the baseball cap, center of the pacifier, trim of the tank top, shoelaces, and trim of the shoes of the first child, the headband, bracelet, sock trim, and t-shirt trim of the second child, the sunglass frames, pants, and shoes of the third child, the shoes and trim of the dress of the fourth child, as well as the continents in the "CUFU" wording. The color Neon Green appears in the pacifier of the first child, the skirt and trim of the shoes of the second child, the tops of the shoes of the third child, as well as the hairbands, watch, pocket, and leggings of the fourth child. The color Bright Yellow appears in the pacifier ring of the first child. The color Black appears in the hair and eyes of the first child, the hair and eyes of the second child, the sunglasses, shoelaces, and trim of the shoes of the third child, the hair, eyes, and shoe soles of the fourth child, as well as the wrinkles, shading, and features throughout the mark. The color Brown appears in the skin of the first child. The color Gray appears in the pants of the first child, as well as the shadows beneath the "KIDS" wording. The color White appears in the shoes, socks, and t-shirt of the second child, the eyes of the first, second, and fourth children, as well as the highlighting throughout the mark. The color Beige appears in the skin of the second, third, and fourth children. The color Pink appears in the lips of the second, third, and fourth children. The color Dark Yellow appears in the hair of the third child. The color Light Blue appears in the dress of the fourth child. The color Dark Blue appears in the water of the "CUFU" wording. The color Orange appears in the "KIDS" wording.