Computer services, namely, creating an online community for registered users to create and share multimedia content and engage in social networking; computer services, namely providing a web based platform for users to create, view, publish, produce, broadcast and play multimedia advertising content, and manage media buys, and associated computer services for tracking, reporting and analyzing advertising campaigns and media buys; computer software for creating, viewing, publishing, producing, broadcasting and playing animation, video, sound, graphics, presentations, imaging, modeling, motion pictures and illustrations; computer software for use in personalizing content, games and multimedia advertisements to play, download, share and exchange; computer software for use in authoring multimedia advertisements for the web; computer software for enhancing the capabilities of web browser software; user manuals supplied with the foregoing; computer software for use as a tool for automating, personalizing, designing and updating web sites, web site templates, web site graphics, text and animation for a global computer network, internal and external computer networks, and/or local and/or wide area computer networks; on-line retail store services featuring downloadable pre-recorded music, text, photos, video, and other digital content, for use in creating and publishing advertisements; promoting and advertising the goods and services of others via the Internet